Shell

GoBrig is a creative design agency that offers a wide range of services, including branding, print design, and digital marketing. Recently, they had the opportunity to work with Shell, one of the largest oil and gas companies in the world. The project was to design a complete corporate profile for Shell that would give their investors a fresh look for the company while meeting all the international brand guidelines for Shell Global. This was a challenging task, but GoBrig was up to the challenge.

The first step that GoBrig took was to research the brand guidelines of Shell Global. This was crucial because it helped them to understand what was expected of them and what they could and could not do. It was important to ensure that the designs they created were consistent with the brand's existing image, and that they did not stray too far from the established visual identity.

Once they had a clear understanding of the brand guidelines, the team at GoBrig began to work on the design of the corporate profile. They started by creating a series of sketches and mockups that explored different ideas and approaches. These were presented to the client, who provided feedback and suggestions that were used to refine and improve the designs.

One of the key challenges that GoBrig faced was to create a design that was both modern and timeless. They wanted to create something that would look fresh and contemporary, but that would also stand the test of time and not look dated in a few years' time. To achieve this, they focused on clean, simple designs that used bold typography and minimalistic imagery.

The final design that GoBrig created for Shell was a sleek, modern corporate profile that featured a clean, minimalist design. The color palette was restricted to the classic Shell colors of red and yellow, and these were used sparingly throughout the design. The typography was bold and modern, giving the profile a strong and contemporary feel.

One of the most impressive aspects of the design was the attention to detail that GoBrig showed. Every element of the design was carefully considered, from the placement of the logo to the spacing between lines of text. This ensured that the final product was polished and professional, and that it met all of the international brand guidelines for Shell Global.

Overall, the project was a huge success for both Shell and GoBrig. The new corporate profile that GoBrig designed gave Shell a fresh, modern look that was well-received by investors and customers alike. The attention to detail and adherence to brand guidelines ensured that the design was consistent with the existing visual identity of the brand, and that it would stand the test of time. The project also demonstrated the creativity and skill of the team at GoBrig, and their ability to deliver high-quality design work that meets the needs of their clients.