Sweetie Pie

Social media is an excellent way for businesses to connect with their customers and promote their products. Short-form video platforms like TikTok and Instagram Reels have become increasingly popular in recent years, and businesses have taken notice of their potential to reach a large audience quickly. GoBrig, a creative agency based in Pakistan, worked with Sweetie Pie, a pie shop in Toronto, to help them create short videos for TikTok and Instagram Reels. These videos grabbed everyone's attention and helped Sweetie Pie become a well-known brand in Toronto.

GoBrig worked with Sweetie Pie to create short, eye-catching videos that showcased their delicious pies. They used different techniques to make the videos stand out, such as slow-motion shots of the pies being sliced, close-up shots of the toppings, and playful animations. GoBrig also helped Sweetie Pie with the scripting and editing of the videos to ensure that they were engaging and fun to watch.

One of the most successful videos created by GoBrig for Sweetie Pie was a short clip of a chocolate bourbon pecan pie being sliced. The video began with a close-up shot of the pie, with the creamy chocolate filling and fluffy whipped cream topping in full view. As the knife sliced through the pie, the video switched to slow motion, and viewers could see the layers of chocolate and cream being revealed. The video ended with a close-up of the final slice being lifted from the pie, revealing a delicious, flaky crust underneath. This video quickly went viral on TikTok, and Sweetie Pie saw a significant increase in sales as a result.

Another video that helped Sweetie Pie gain traction on social media was a playful animation featuring a slice of apple pie. The video began with a cartoon apple pie being placed on a table, with a slice cut out of it. As the camera zoomed in, the slice of pie came to life, and viewers could see it dancing and twirling around the screen. The video ended with a close-up of the slice of pie winking at the camera, leaving viewers with a smile on their faces. This video was shared widely on Instagram Reels, and Sweetie Pie gained many new followers as a result.

GoBrig helped Sweetie Pie create a cohesive brand identity across all their social media platforms, including Instagram, TikTok, and Facebook. They designed custom graphics and animations that were used in all of Sweetie Pie's videos, helping to create a consistent look and feel. This helped to build brand recognition and loyalty among Sweetie Pie's followers, who began to associate the brand with high-quality, delicious pies.

In addition to creating videos for social media, GoBrig also helped Sweetie Pie with their overall marketing strategy. They provided guidance on which social media platforms to focus on and helped Sweetie Pie build a strong online presence. GoBrig also helped Sweetie Pie create an email marketing campaign, which they used to promote new products and promotions to their customers.

The success of Sweetie Pie's social media campaign was due in large part to the creativity and expertise of the team at GoBrig. They were able to take Sweetie Pie's delicious pies and turn them into viral sensations on social media. By creating engaging and fun videos, they helped Sweetie Pie become a well-known brand in Toronto and beyond.