GoBrig, a digital agency based in Pakistan, worked closely with Engro Foods to promote their Ramadan campaign for Olpers Milk. The campaign was centered around handing out Iftar Boxes to the slums of Karachi, aiming to provide a source of nourishment for those who couldn't afford it during the month of Ramadan.
The team at GoBrig, led by CEO Muhammad Khizar Iqbal and Animation Lead Mufaddal Iqbal, was responsible for capturing the entire campaign on video and creating a compilation to showcase in various events, TV, and social media.
The campaign began with the distribution of Iftar Boxes in various areas of Karachi. GoBrig's team captured the distribution process, highlighting the joy on the faces of the recipients as they received their boxes. They also captured the hard work of the volunteers who were responsible for the distribution, including members of the Engro Foods team.
To further promote the campaign, the team at GoBrig filmed a series of interviews with the volunteers and recipients of the Iftar Boxes. The interviews gave a deeper insight into the impact that the campaign was having on the community, and how much it was appreciated.
In addition to the videos, GoBrig also created a series of social media posts and graphics to promote the campaign on various platforms. The graphics showcased the Iftar Boxes and the impact they were having on the community, and were shared across Engro Foods' social media channels.
As the campaign continued, the team at GoBrig continued to capture footage of the distribution process and the impact it was having on the community. They also created a short documentary-style video showcasing the campaign from start to finish, including interviews with the volunteers and recipients.
The video was showcased at various events, including corporate events and community events, and was also shared on social media and TV. The video helped to spread awareness about the campaign and the impact it was having on the community, leading to a greater engagement and support from the general public.
Overall, GoBrig's work with Engro Foods on their Ramadan campaign for Olpers Milk was a great success. The videos and graphics they created helped to spread awareness about the campaign and the impact it was having on the community. By showcasing the hard work of the volunteers and the joy on the faces of the recipients, GoBrig was able to help Engro Foods promote their brand while also making a positive impact on the community.