GoBrig is a digital marketing and design business that offers its customers fresh and original approaches to problem solving in order to help them meet their sales and advertising objectives. Perfect Wedding Day, a firm established in Canada that offers wedding planning services to couples as well as vendors, was one of GoBrig's clients.
GoBrig was contacted by Perfect Wedding Day in order to assist them with the design of their website and mobile app. The company's goal was to develop a wedding planning and organisation platform that was not only user-friendly but also visually appealing, with the intention of targeting both engaged couples and wedding vendors. The purpose of this project was to offer a platform that was simple to navigate and would make it easier for engaged couples and wedding vendors to interact with one another and arrange events in a timely manner.
In order to better comprehend Perfect Wedding Day's aims and priorities, the GoBrig team, which is directed by Muhammad Khizar Iqbal, collaborated closely with the company. The team carried out in-depth research on the target demographic in order to better understand their preferences. Following the completion of this research, the team devised a plan to design a website and mobile application that are both user-friendly and aesthetically pleasing.
The first thing that needed to be done was to create the user interface and user experience of the website. The GoBrig team came up with a design that is both contemporary and sophisticated in order to appeal to the audience they were aiming for. The brand standards of Perfect Wedding Day were adhered to throughout the design process, which made it possible for the organization's message to be communicated successfully. In addition to this, the team made certain that the website was simple to navigate and that the content was presented in a manner that was both clear and succinct.
The next stage was to build the user interface and user experience for the mobile app. GoBrig's development staff came up with a mobile application that not only looked good but was also simple to use. The software was created to be simple to use, and it made it possible for engaged couples and wedding providers to arrange their events quickly and effectively. The team also made sure that the app was optimised for both Android and iOS devices, so that it could be used by a larger number of people. This increased the likelihood that the app would be successful.
The GoBrig team worked to further improve the user experience by implementing a number of features that would make the platform more interactive and interesting for users to engage with. For instance, they incorporated a chat function that would enable engaged couples and wedding suppliers to have one-on-one conversations with one another. In addition to that, they developed a calendar function that would assist couples in maintaining an accurate timeline for their wedding preparations.
Launching the website as well as the mobile application was the very last stage. GoBrig's team collaborated closely with Perfect Wedding Day to guarantee a smooth rollout of the new platform after it was finally ready. In addition to this, they gave training to the staff working on Perfect Wedding Day to ensure that they would be able to effectively administer the platform.
The website and mobile application that GoBrig developed both proved to be very successful. The website enabled Perfect Wedding Day to connect couples and providers in an effective manner, and it provided a platform that was simple to use for the coordination of wedding events. The users' opinion was generally favourable regarding the site, and the engagement rate was significantly higher than anticipated.
In conclusion, the team of designers and engineers at GoBrig collaborated in order to produce an efficient website as well as a mobile app for Perfect Wedding Day. With the support of the team's research, strategy, and creative efforts, Perfect Wedding Day was able to successfully accomplish its goals and communicate with its intended audience. The fact that GoBrig was able to complete this project to such a high standard demonstrates the agency's proficiency in digital marketing and design.