Abbott Pharmaceuticals

GoBrig has been a leading technology firm that has been providing cutting-edge software solutions to clients across various industries for many years. One of the most successful projects that GoBrig has worked on is the Closed-Loop Marketing (CLM) software that was built for Abbott Pharmaceuticals. The project was aimed at enabling Abbott's sales personnel to present the products to the doctors and other healthcare professionals seamlessly.

The CLM software was built on eWizards and was integrated with Salesforce CRM to provide a seamless experience for the sales personnel. The software enabled Abbott's sales team to create personalized presentations for doctors and other healthcare professionals, which was a game-changer in the industry. The software allowed sales representatives to create presentations that were tailored to the specific needs of the doctors and the healthcare professionals, and this personalized approach helped Abbott to increase sales and revenue.

The project was led by GoBrig's team, including their CEO Muhammad Khizar Iqbal and the team of developers, designers, and project managers. The team worked closely with Oksana Matviienko, the CMO at Viseven, and all the Brand Managers of Abbott Pharmaceuticals to ensure that the software met all their requirements.

One of the challenges faced during the project was to ensure that the software was user-friendly and intuitive. The software had to be easy to use, even for those who were not familiar with technology. To address this challenge, the GoBrig team conducted extensive research on user behavior and user experience. They also conducted user testing to ensure that the software was easy to use and that the sales personnel could use it without any difficulties.

Another challenge faced by the team was to ensure that the software was integrated with Salesforce CRM. The team had to ensure that the software was compatible with the existing systems used by Abbott Pharmaceuticals. They also had to ensure that the software was secure and that it met all the regulatory requirements.

GoBrig's team worked tirelessly to ensure that the software was delivered on time and within budget. They also provided training and support to Abbott's sales personnel to ensure that they could use the software effectively. The team also worked closely with Abbott's IT team to ensure that the software was integrated seamlessly with the existing systems.

The CLM software developed by GoBrig for Abbott Pharmaceuticals has been a game-changer in the industry. The software has enabled Abbott's sales personnel to create personalized presentations for doctors and other healthcare professionals. This personalized approach has helped Abbott to increase sales and revenue, and it has also improved the overall customer experience.

In conclusion, GoBrig's work with Abbott Pharmaceuticals on the Closed-Loop Marketing (CLM) software based on eWizards integrated with Salesforce CRM was a huge success. The software has enabled Abbott's sales personnel to create personalized presentations for doctors and other healthcare professionals. The project was delivered on time and within budget, and it has helped Abbott to increase sales and revenue. GoBrig's team worked closely with Abbott's IT team, and they provided training and support to Abbott's sales personnel. The software has been a game-changer in the industry, and it has improved the overall customer experience.