GoBrig is a digital marketing and software development agency that has worked with various industries and businesses to create customized solutions that cater to their needs. One of their prominent clients in the healthcare industry is Searle Pharmaceuticals Pakistan, a leading pharmaceutical company that is committed to providing quality healthcare products to patients across Pakistan. GoBrig collaborated with Searle Pharmaceuticals Pakistan to work on their animation concept and storyboarding projects for their products such as "Peditral ORS," "Hylixia," "Imutec," "Nuberol," "Nurtumil," and "ROTEC."
The challenge for GoBrig was to create compelling animations that would help Searle Pharmaceuticals Pakistan's sales personnel engage with doctors and healthcare professionals. The animations needed to be informative, visually appealing, and easy to understand, enabling the sales team to present their products effectively. The brand managers at Searle Pharmaceuticals Pakistan, including Sabeen Jawed, Munazza Khoso, Saad Siddiqui, and Omer Siddiqui, worked closely with GoBrig to ensure that the animations aligned with the brand's messaging and values.
The first step in the process was to understand the product and its unique features. The team at GoBrig conducted extensive research and collaborated with the product teams at Searle Pharmaceuticals Pakistan to ensure that they had a comprehensive understanding of the products. Once they had a clear understanding of the product, the team began creating a storyboard for the animation.
The storyboard provided a visual representation of the animation, highlighting the sequence of events and the key messaging that needed to be conveyed. The team worked closely with the brand managers at Searle Pharmaceuticals Pakistan to ensure that the storyboard accurately represented the brand's messaging and values. Once the storyboard was finalized, the team began creating the animation.
The animation process involved using 2D and 3D animations to create an immersive experience that would help doctors and healthcare professionals understand the products. The animations were created using the latest technology and software, ensuring that they were of the highest quality. The animations incorporated a variety of visuals, including infographics, illustrations, and text, providing a comprehensive understanding of the products.
One of the notable products that GoBrig helped Searle Pharmaceuticals Pakistan with was "Peditral ORS," a product designed to provide hydration to children suffering from diarrhea. The animation showcased the importance of hydration in treating diarrhea and how "Peditral ORS" was an effective solution. The animation highlighted the features of the product, including its composition and the benefits it offered. The animation was designed to be engaging and visually appealing, making it easier for doctors and healthcare professionals to understand the product's benefits.
Another product that GoBrig worked on was "Hylixia," a product to provide relief from excess mucus and painful cough The animation showcased the adverse effects of excess mucus and how "Hylixia" was an effective solution. The animation highlighted the product's features, including its composition and the benefits it offered. The animation was designed to be visually appealing and engaging, making it easier for doctors and healthcare professionals to understand the product's benefits.
Overall, GoBrig helped Searle Pharmaceuticals Pakistan create compelling animations that helped their sales team engage with doctors and healthcare professionals effectively. The animations were designed to be visually appealing, informative, and easy to understand, ensuring that doctors and healthcare professionals could make informed decisions. The collaboration between the brand managers at Searle Pharmaceuticals Pakistan and GoBrig ensured that the animations accurately represented the brand's messaging and values, making them an effective tool for marketing their products.