WhatABloom is a popular Canadian flower delivery service. They were considering putting money into sponsored search ads as a way to broaden their audience and gain new consumers. That's why they hired GoBrig to handle their pay-per-click (PPC) advertising.
The team at GoBrig collaborated closely with WhatABloom to determine their ideal clientele and develop a strategic advertising plan that would improve website traffic and sales. They looked into the most popular search terms used by their target audience to find the best keywords to include in the ads.
Ads on Google, Bing, and other search engines were part of a larger PPC advertising strategy that the GoBrig team developed and put into action. They also made advertisements on social media sites like Facebook and Instagram, aimed at people who would be most interested in purchasing WhatABloom's wares.
GoBrig did not stop with only the advertising; they also optimised the landing pages for WhatABloom to make the user experience as smooth as possible and boost conversion rates. They used split-testing to find the most effective ads and then tweaked the strategy to maximise its effectiveness.
GoBrig was successful in increasing online sales for WhatABloom by attracting more customers to the company's website. Despite the fierce competition in the online flower delivery business, the PPC campaign was successful in drawing in new customers at a reasonable cost.
WhatABloom was able to realise its marketing objectives and develop the business because to GoBrig's mastery in paid search advertising. The campaign's performance proved the value of collaborating with an experienced digital marketing agency like GoBrig and the efficacy of pay-per-click (PPC) advertising in generating leads and conversions.